Engine Labs
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Engine Labs

An agentic company, building agentic companies.

Engine Labs is a one-operator AI build studio in Sydney, NSW, run by Cam Douglas. We design and ship eight productised Engines — from the Sales Engine for inbound lead qualification to the Back-office and Insight Engines — AI workflow automation for small businesses, agencies and founder-led teams across Australia. Pricing is published in AUD with bands from A$450 to A$8,500, GST exclusive unless stated.

Key facts

Engine Labs at a glance.

Location
Sydney, NSW, Australia
Operator
Cam Douglas (sole trader)
Catalog
Eight productised Engines
Pricing
Published bands in AUD, GST exclusive unless stated
Typical timeline
1–6 weeks per Engine
Areas served
Australia

Control Centre

Describe the problem — we'll recommend an Engine and draft a scope.

Brief scoping only — describe work you want engineered, not general chat. Don't disclose personal information.

Examples

Who Engine Labs is for.

Engine Labs builds for small businesses, agencies and founder-led teams in Australia. If one of the descriptions below sounds like you, there is already a recommended Engine or stack in the catalog.

  • Small businesses losing time to manual admin — trades and service businesses where the phone rings while the operator is on the tools.
  • Marketing and creative agencies that need repeatable workflow automation — senior teams losing the week to status reports, approvals and reporting.
  • E-commerce and direct-to-consumer stores where the support inbox is the bottleneck and reporting takes a full Monday.
  • Recruiters and staffing teams who want CV intake, scheduling and follow-up drafted so the humans can do the conversations.
  • Coaches, consultants and course creators who need the enquiry-to-onboarded journey on rails and their IP searchable for clients.
  • Solo founders and pre-seed teams who need a prototype to test the idea before they quit, raise or hire.
  • Teams that need internal AI tools — a private knowledge chat over their own SOPs, a back-office Engine for supplier paperwork.

Brief, scope, build, hand over.

One loop, six steps. No mystery discovery phase — you brief it, we scope it, we build it, you accept it, you get the handover, and you choose whether we stay on to run it.

  1. Step 1

    Brief

    Use the Control Centre. Two to four minutes. You get a recommendation and a draft Statement Of Work (SOW).

  2. Step 2

    Scope

    We review the draft, refine it, and send a final SOW with a fixed price for in-scope work. Larger or ambiguous briefs start with a paid scoping workshop.

  3. Step 3

    Build

    Weekly checkpoints. Your access stays your access — we work in your tools where possible.

  4. Step 4

    Acceptance

    Tested against the acceptance criteria written into the SOW. No “is it done?” — there's a checklist.

  5. Step 5

    Handover

    Repo, credentials, prompts, run-book, known limitations. Yours to keep.

  6. Step 6

    Run mode (optional)

    If you want us to keep an eye on it, you choose a support plan (Basic Care, Standard Care, Priority Care). If not, you own it and we're available for Change Requests.

The same Addendum, on every build.

Every Statement Of Work we sign attaches the AI, Data and Security Addendum. Four data classes. Human approval before any customer-facing send. Third-party tools you own and can audit.

Read the methodology

Starting prices. Visible.

Every Engine is priced from a published band for a narrow, clearly accepted scope. Larger or ambiguous projects start with a paid scoping workshop and a custom Statement Of Work (SOW).

See full pricing
Engine
  • Sales Enginefrom A$650 → A$5,500
    Replaces
    A junior sales development representative or inbound coordinator.
    Timeline
    1–3 weeks
  • Ops Enginefrom A$650 → A$5,500
    Replaces
    An ops coordinator chasing approvals, status updates and reminders.
    Timeline
    2–4 weeks
  • Support Enginefrom A$650 → A$4,500
    Replaces
    A tier-1 support inbox jockey.
    Timeline
    2–4 weeks
  • Insight Enginefrom A$450 → A$3,500
    Replaces
    A weekly reporting analyst.
    Timeline
    1–3 weeks
  • Founder Enginefrom A$750 → A$8,500
    Replaces
    A fractional CTO plus a product designer for the first sprint.
    Timeline
    2–6 weeks
  • Knowledge Enginefrom A$650 → A$4,500
    Replaces
    Senior staff being a Slack help desk.
    Timeline
    2–4 weeks
  • Back-office Enginefrom A$650 → A$3,500
    Replaces
    The data-entry half of bookkeeping.
    Timeline
    2–4 weeks
  • Outreach Enginefrom A$1,350 → A$4,500
    Replaces
    Manual follow-up and win-back outreach.
    Timeline
    2–4 weeks

Converted amounts are indicative (base prices in AUD). GST exclusive unless stated.

The Control Centre will give you a band — not a fixed quote — and we will confirm the final SOW before any work begins. GST exclusive unless stated.

FAQ

Frequently asked questions.

The contracts answer all of these in more detail. These are the plain-English versions.

You own the bespoke deliverables we build specifically for you, on full payment. We keep our reusable templates, prompts and workflow patterns and licence them to you perpetually as part of your deliverable. Your data is yours, always. (MSA §13. Copy rule R6.)

The “from A$X” is the starting-tier price for a narrow, clearly accepted scope. The Control Centre gives you a band based on your brief. Larger or unclear projects start with a paid scoping workshop, then a custom SOW. The workshop fee is credited against the final fee if you proceed. (Pricing §7. Copy rule R5.)

No. For anything that touches a customer, contract, account, money or person's record, a human approves before send. Drafts are queued in your inbox or tool of choice for one-click send. Internal classification, tagging and routing can run unattended. (MSA §12, Addendum §4. Copy rule R2.)

Your Engines run on tools we don't control — OpenAI, Anthropic, Zapier, Slack, Stripe, your CRM, and so on. If a model is deprecated, a price changes, a rate limit drops or an API breaks, we'll tell you and quote any rework. You'll have the dependency list in your handover. (MSA §11. Copy rule R8.)

Each SOW includes a defect-fix period of 7 to 14 days after acceptance, depending on the package. Within that window we fix anything that doesn't match the SOW at no extra cost. Beyond that, support is a separate plan — Basic Care, Standard Care or Priority Care — and you choose whether to opt in. (SLA §1, §2, §3. Copy rule R7.)

No. The Outreach Engine only works on lists where you can demonstrate consent or an existing business relationship. No scraping, no purchased lists, no harvested contacts. If your brief includes cold outreach, the Control Centre will decline and explain why. (Addendum §5, §7, ACMA spam rules. Copy rule R9.)

Public data is fine. Internal business data is fine with care. Personal information needs an explicit provision in the SOW. Sensitive or regulated data (health records, financial advice data, identity documents) is excluded by default and needs a separate conversation. Never paste secrets, API keys or passwords into the Control Centre. (Addendum §2. Copy rule R10.)

Most Engines: 1 to 4 weeks. The Founder Engine MVP track: 2 to 6 weeks. The Control Centre will give you a calendar-week range based on the brief.

Three reasons. One: it falls inside one of the excluded categories (regulated decisions, mission-critical, security ownership, cold outreach). Two: the brief is too unclear to quote responsibly — in which case we'll suggest a paid scoping workshop or free 20 minute discovery call. Three: the brief needs a senior software engineering firm or a regulated specialist that we are not. We'll tell you which.

See the full FAQ

The stack

Built on

This site runs on a transparent, open-source stack we use for every Engine build.

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Vercel
  • pnpm

Get started

Ready to engineer the work instead of hiring for it?

Open the Control Centre. Describe what's slowing you down — we'll recommend an Engine, outline a starting scope, and send a price band.

Engine Labs · An agentic company, building agentic companies.

Contact

Finished in the Control Centre? Your scoped recommendation can pre-fill the message below. Or write your own — we reply within one business day (Sydney time).