Insight Engine

A dashboard and weekly written summary that turns your raw data into the meeting you'd otherwise have to prepare for.

The work it retires

The Monday-morning analyst job: pulling numbers from Stripe, GA, your CRM and a spreadsheet, putting them in a deck, writing the commentary, and explaining what changed.

Inputs

• Your existing data sources (Stripe, Google Analytics, HubSpot, Shopify, Airtable, Sheets, a CSV export, a Postgres database).
• The questions you actually care about each week — not "all the metrics", just the ones that drive decisions.
• The audience (you, your team, your board, your investors).

Outputs

• A live dashboard with the metrics that matter and the filters you need.
• A scheduled written summary (weekly or monthly) in plain English, sent where your team reads.
• Anomaly alerts when a metric moves outside its normal range.

Typical integrations

Stripe, Google Analytics 4, HubSpot, Shopify, Klaviyo, Mailchimp, Airtable, Google Sheets, Notion, Postgres/Supabase, BigQuery, Metabase, Lightdash, Looker Studio, Plausible, Fathom.

What's included

• Up to 4 connected data sources.
• A dashboard (built in your tool of choice — we don't lock you into ours).
• A scheduled AI-written summary with commentary.
• Up to 3 anomaly alert rules.
• Documentation of every metric definition (no "what does this number actually mean" arguments).
• Handover.

What's not included

• Data warehouse design or large-scale extract, transform, and load.
• Custom statistical modelling, forecasting or attribution beyond off-the-shelf approaches.
• Replacement of your analytics or BI tooling.
• Investor-grade financial modelling or auditing.

Human review

The Insight Engine summarises and alerts. It does not make business decisions. Every summary is clearly labelled as AI-generated commentary on the underlying numbers — the numbers are the source of truth, the commentary is the read.

Price detail

• Basic (from A$450 AUD): single data source, static dashboard, no AI summary.
• Standard (from A$1,200 AUD): up to 3 sources, filterable dashboard, weekly AI summary.
• Premium (from A$3,500 AUD): up to 4 sources, full dashboard, AI summary, anomaly alerts, metric documentation.

Price band: from A$450 → A$3,500 (AUD), scoped in the Control Centre.

Typical timeline

1–3 weeks depending on source count and dashboard complexity.