Engine Labs

Pricing

Starting prices. GST exclusive unless stated.

Engine Labs publishes price bands for every AI workflow automation Engine in AUD. The full catalog spans from A$450 for the Basic tier of the Insight Engine to A$8,500 for the Premium tier of the Founder Engine. Pricing is GST exclusive unless stated. Larger or unclear projects begin with a paid scoping workshop.

Need the right Engine for inbound enquiries? See the Sales Engine for inbound lead qualification, or browse the full Engine catalog.

The four tiers

What are the four pricing tiers?

Four shapes of brief, four bands of starting price. The Control Centre slots your brief into the right tier and confirms the final SOW.

Basic

One Engine, single source/channel, single tool, narrow scope.

from A$450
scoped in the Control Centre

Fixed-price for genuinely narrow scopes.

Standard

One Engine with multiple sources or integrations, or a focused stack.

from A$1,200
scoped in the Control Centre

Most Sales / Support / Ops / Knowledge briefs land here.

Premium

Multi-source, multi-integration, custom tone or workflow library.

from A$3,500
scoped in the Control Centre

Includes documentation and accuracy benchmarks.

Custom

Stacked Engines, ambiguous scope, larger MVPs, integration-heavy builds.

Starts with a paid scoping workshop
scoped in the Control Centre

Workshop fee is credited against the final fee if you proceed.

Per-Engine bands

How much does each Engine cost?

All starting prices are scoped in the Control Centre. Use the currency selector on the table to view indicative conversions.

  • Sales Engine
    Replaces
    A junior sales development representative or inbound coordinator.
    Price band
    from A$650 → A$5,500scoped in the Control Centre
    Timeline
    1–3 weeks
  • Ops Engine
    Replaces
    An ops coordinator chasing approvals, status updates and reminders.
    Price band
    from A$650 → A$5,500scoped in the Control Centre
    Timeline
    2–4 weeks
  • Support Engine
    Replaces
    A tier-1 support inbox jockey.
    Price band
    from A$650 → A$4,500scoped in the Control Centre
    Timeline
    2–4 weeks
  • Insight Engine
    Replaces
    A weekly reporting analyst.
    Price band
    from A$450 → A$3,500scoped in the Control Centre
    Timeline
    1–3 weeks
  • Founder Engine
    Replaces
    A fractional CTO plus a product designer for the first sprint.
    Price band
    from A$750 → A$8,500scoped in the Control Centre
    Timeline
    2–6 weeks
  • Knowledge Engine
    Replaces
    Senior staff being a Slack help desk.
    Price band
    from A$650 → A$4,500scoped in the Control Centre
    Timeline
    2–4 weeks
  • Back-office Engine
    Replaces
    The data-entry half of bookkeeping.
    Price band
    from A$650 → A$3,500scoped in the Control Centre
    Timeline
    2–4 weeks
  • Outreach Engine

    Higher starting price because compliance setup and consent verification is mandatory.

    Replaces
    Manual follow-up and win-back outreach.
    Price band
    from A$1,350 → A$4,500scoped in the Control Centre
    Timeline
    2–4 weeks

Workshop

What does the scoping workshop cost?

For stacked, ambiguous or larger builds. A 60–90 minute structured workshop with us, a written one-page recommendation, and a custom Statement Of Work (SOW). The workshop fee is credited against the final fee if you proceed.

Workshopfrom A$750·credited if you proceed

Support

Support plans (separate, opt-in).

Support is not bundled with builds. After the included defect-fix period (7–14 days, SLA §2) you choose whether to opt in. Response targets below are targets, not resolution guarantees.

Basic Care

Response target

Next business day (Sydney, Mon–Fri)

from A$300 / month

Defect fixes and small Change Requests, capped hours per month.

Standard Care

Response target

Within 4 business hours (Sydney, Mon–Fri)

from A$650 / month

Includes monthly health-check and one tool-change rework per quarter.

Priority Care

Response target

Within 1 business hour (Sydney, Mon–Fri)

from A$1,200 / month

For Engines that touch revenue daily. Targets, not resolution guarantees (SLA §1).

Always

What's always included?

  • Handover pack: repo, credentials, prompts, run-book.
  • Defect-fix period (7–14 days per SLA §2).
  • Documented dependency list.
  • One scoping conversation with us before sign.

Never

What's never included by default?

  • Managed hosting or 24/7 monitoring (R4).
  • Third-party tool subscriptions (you pay your providers).
  • Regulated compliance work (SOC2 / ISO / HIPAA / penetration testing).
  • Outcome guarantees on revenue, leads, conversion or accuracy (R1).

Pricing FAQ

Pricing questions, plain English.

The contracts answer all of these in more detail.

No. Every price on this page is in Australian Dollars and GST exclusive unless explicitly stated otherwise on a quote. GST is added on the invoice as a separate line.

Base prices are in AUD. The currency selector on the per-Engine table shows indicative conversions only — your invoice is in AUD via Stripe AU.

No. Engines are scoped to a fixed price for a defined scope. Larger or ambiguous projects begin with a paid scoping workshop (credited against the final fee if you proceed).

Not in the conventional sense. We don't sell open-ended monthly hours. After a build, you can opt into a Support plan — Basic Care, Standard Care or Priority Care — which is a productised ongoing engagement with documented scope, response targets, and a cancel-anytime clause (SLA §3).

Each Statement Of Work includes a 7–14 day defect-fix period (SLA §2) during which we fix anything that doesn't match the SOW at no extra cost. We don't offer refunds for outcomes — outcome guarantees are explicitly disclaimed (MSA §16). Support beyond the defect-fix period is a separate opt-in plan.

Weighing options?

See how Engine Labs compares to the alternatives.

We've published plain-language comparisons against hiring a VA, using a Zapier consultant, and hiring a larger AI automation agency, plus a neutral explainer on AI automation vs workflow automation. No disparagement, just where each option fits.

See all comparisons

Get started

Get my starting price in the Control Centre.

GST exclusive unless stated. Base prices are in AUD; use the currency selector to view indicative conversions. Third-party tool subscriptions (AI providers, integrations, hosting) are billed to you directly.

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