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Solution
AI outreach drafting assistant
An AI outreach drafting assistant writes personalised messages to people you already have permission to contact — past customers, opted-in subscribers, warm referrals. Engine Labs ships this as the Outreach Engine. Cold lists, scraped contacts and unconsented data are out of scope and non-negotiable.
What is AI outreach drafting assistant?
An AI outreach drafting assistant takes your permissioned contact list, the thing you want to say (re-engagement, new product, event, check-in, referral ask), and your tone and brand voice, and produces personalised draft messages per recipient on a throttled sending schedule. Replies route to a human, never back into the bot. Unsubscribes are honoured immediately.
Who is it for?
Coaches, consultants, course creators and agencies with an opted-in list or a CRM full of past customers. Anyone who needs personalised follow-up at scale without writing every message by hand.
What does it replace?
The hours a small business owner spends writing personalised re-engagement, follow-up, win-back, upsell or referral messages.
What inputs does it need?
- Your permissioned contact list (CRM exports, past customer database, opted-in newsletter list, event attendees who consented).
- The thing you want to say (re-engagement, new product, event, check-in, feedback ask, referral ask).
- Your tone, brand voice, signoff and any examples of past messages that worked.
What does the system output?
- Personalised draft messages per recipient with the relevant context pulled in.
- A throttled sending schedule (no batch-blast) with unsubscribe handling per ACMA spam rules.
- A reply-triage hookup so responses route to a human.
How much does it cost?
The Outreach Engine price band runs from A$1,350 to A$4,500 AUD, GST exclusive unless stated, scoped in the Control Centre. See the full pricing schedule for tiered detail.
What tools can it integrate with?
HubSpot, Pipedrive, Attio, Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, Customer.io, Postmark, Resend, Gmail (with proper SPF/DKIM), Outlook, SMS providers (Twilio, MessageBird) where consent permits.
What should not be automated?
- Cold outreach — if you cannot demonstrate consent or a pre-existing business relationship, Engine Labs will decline the build.
- Scraping — no contact data from LinkedIn, restricted platforms, purchased lists or aggregators where the source breaches platform terms.
See what we don't do for the full exclusion list.
How Engine Labs builds it
Brief, scope, build, acceptance, handover. Two to four weeks including the consent and permission verification phase. The first batch in any campaign is reviewed manually before the rest sends. The full six-step Build → Run loop is on the methodology page.
FAQ
Questions about AI outreach drafting assistant.
No. The Outreach Engine only works on lists where you can demonstrate consent or an existing business relationship. No scraping, no purchased lists, no harvested contacts. The Control Centre will decline a cold-outreach brief and explain why.
Because compliance setup and consent verification are mandatory and non-trivial. The Outreach Engine price band runs from A$1,350 to A$4,500 AUD, GST exclusive unless stated.
HubSpot, Pipedrive and Attio on the CRM side; Mailchimp, Klaviyo, ActiveCampaign, ConvertKit and Customer.io for ESP; Postmark and Resend for transactional; Gmail and Outlook for direct send; Twilio and MessageBird for SMS where consent permits.
Throttled and reviewed. The first batch in any campaign is reviewed manually before the rest sends; sending can be paused at any time; replies always go to a human, never back into the model.
Get started
Brief AI outreach drafting assistant in the Control Centre.
Read the Outreach Engine spec sheet for the full scope, the pricing schedule for tiered detail, or open the Control Centre to brief it directly.