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Solution
AI lead response automation
AI lead response automation is the workflow that catches an inbound enquiry, qualifies it against your rules, and drops a personalised draft reply into your inbox for one-click send. Engine Labs ships this as the Sales Engine — a productised AI build with a published spec sheet and an AUD price band.
What is AI lead response automation?
AI lead response automation reads inbound leads from your website form, email, marketplace messages and referral channels; scores them against your qualification rules; writes a draft first reply in your tone; and queues the draft for a human to send. It is not auto-send: every customer-facing message sits as a draft until you click send.
Who is it for?
Trades, recruiters, coaches and consultants who lose jobs to whoever rang back first. Anyone whose website form is the front door of their pipeline and whose response time directly affects close rate.
What does it replace?
A junior sales development representative or inbound coordinator copy-pasting between a contact form, an inbox, a CRM and a calendar.
What inputs does it need?
- Inbound leads from your website form, email, DMs, marketplace messages or referrals.
- Your existing CRM, calendar and product or pricing reference material.
- The qualification rules you already use — budget, fit, urgency, role.
What does the system output?
- Qualified, scored, tagged lead records in your CRM with notes and a next-action.
- Draft personalised replies waiting in your inbox for one-click send.
- A weekly digest of pipeline health, sources, drop-off and follow-ups due.
How much does it cost?
The Sales Engine price band runs from A$650 to A$5,500 AUD, GST exclusive unless stated, scoped in the Control Centre. See the full pricing schedule for tiered detail.
What tools can it integrate with?
HubSpot, Pipedrive, Attio, Notion, Airtable, Google Sheets, Gmail, Outlook, Calendly, Cal.com, Slack, Typeform, Tally, Webflow forms, Stripe (for paid-intent signals).
What should not be automated?
- Outbound cold sequences — see the Outreach Engine, which requires consent gating.
- Outcome guarantees on lead volume, conversion rate or response time.
See what we don't do for the full exclusion list.
How Engine Labs builds it
Brief, scope, build, acceptance, handover. Weekly checkpoints. The Sales Engine is delivered as your repo, your prompts, your run-book and your dependency list — all yours to keep. The full six-step Build → Run loop is on the methodology page.
FAQ
Questions about AI lead response automation.
No. Every customer-facing reply sits in your inbox as a draft until you click send. Internal classification, scoring and routing can run unattended, but the send action is always a human.
The Sales Engine price band runs from A$650 to A$5,500 AUD, GST exclusive unless stated. Basic is single-channel intake on a single CRM; Premium covers multi-channel with multi-rule scoring, enrichment and a documented prompt library. Scoped in the Control Centre.
HubSpot, Pipedrive, Attio, Notion, Airtable and Google Sheets on the CRM side; Gmail and Outlook for inbox; Calendly and Cal.com for scheduling; Slack for alerts; Typeform, Tally and Webflow forms for intake. Stack listed in the Sales Engine spec sheet.
One to three weeks depending on tier and integration count. The Control Centre will give you a calendar-week range based on the brief.
Get started
Brief AI lead response automation in the Control Centre.
Read the Sales Engine spec sheet for the full scope, the pricing schedule for tiered detail, or open the Control Centre to brief it directly.